Step-by-Step Guide on Sports Team Marketing on Instagram

Did you know that you can take sports team marketing to Instagram?

Yes, you can. And compared to marketing through other social networks, you can solidify an edge for your team.

After all, Instagram has a massive audience — a massive active audience, to be exact. It is home to about 500 million active users. It also reports having about 85 million photo uploads daily.

To begin, here’s a guide.

Step 1: Sign up

It’s easy and free to sign up for an Instagram account. It only takes a few minutes.

Just download the app to your mobile phone. Then launch it.

Once it’s open, choose an available username, provide an email address or a phone number, and you’re good to go.

You can also sign up for an account with your Facebook details. Choosing this option speeds up the signup process.

Step 2: Create & Finish Your Profile

Then, navigate to your profile page. Click the button that says “Edit Profile”. On this section, specify your name, website, and a short bio.

This is where you’ll upload the team logo, too.

Step 3: Switch to a Business Account

And since you’re on Instagram for marketing ventures, this is a recommended step. You can switch to a business account by going to your profile, choosing a button on the top right corner, and clicking “Switch to Business Account”.

A business account is preferable because it grants you access to free business tools. It can also help you kickstart a promotion.

Most importantly, it features “Insights”. The Insights feature allows you to learn a bit about your followers. And then see how each of your posts is performing.

Step 4: Follow Sports Account

Then, use the sports hashtag or manually search for successful accounts of a popular sport or team. Go to these accounts’ profile and hit the follow button.

Doing this lets you check out their marketing style and how they are able to market successfully. It’s up to you if you want to copy their style or just use them as a reference.

Step 5: Use Automation Tools

By now, you’re all set up. But why not add a powerful strategy to the mix?

Use automation tools for your Instagram. They can help — significantly — gain new followers, establish consistency, and manage your account.

Consider checking out Jarvee. It’s a mass planner that helps you manage and schedule posts. Its end goal is to fuel your growth.

If you end up liking it, you’re not alone. For one, Spire really likes Jarvee.


Choosing Instagram as a venue for sports team marketing is a plus. After all, it is known to have a large community of sports lovers.



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